Hey! My name is Peter Berkman. I'm a 21 year-old Music Technology student at New York University (so I live in New York).

MY BAND IS CALLED ANAMANAGUCHI.

I make some shitttt

I love shitty media!

My email is peter.berkman@gmail.com - I'M LONELY!
Mon Jul 27
jakelodwick: Today Peter Berkman showed me “BREATHTAKING”, a 27-page internal document allegedly prepared by the people who made the new Pepsi logo. I can’t tell if it’s real or not! I seems like a genius hoax, but perhaps it is cutting-edge con artistry or perhaps legitimate high-level insanity. Screenshots are here. You can also download the PDF. Did this really happen?

jakelodwick:

Today Peter Berkman showed me “BREATHTAKING”, a 27-page internal document allegedly prepared by the people who made the new Pepsi logo.

I can’t tell if it’s real or not! I seems like a genius hoax, but perhaps it is cutting-edge con artistry or perhaps legitimate high-level insanity.

Screenshots are here. You can also download the PDF.

Did this really happen?